A surge of attention surrounds Meghan Markle, Duchess of Sussex, as she leverages her royal “Sussex” title to amplify her lifestyle enterprise, As Ever, experts note.

Since rebranding from “American Riviera Orchard” in February, Meghan has strategically maintained her royal styling, with PR specialist Mark Borkowski stating that the title “adds weight… gives that subliminal aura that she still has links with the British Royal Family”—a significant advantage in the US market.

Market insiders say this positioning garners heightened media exposure and consumer draw. Palace sources reveal that Meghan intentionally priced items—like $28 honey jars and $15 edible flower sprinkles—to align with a “royal” image, reinforcing the brand’s luxe appeal.

However, critics question the ethics of using a royal title for commercial gains against earlier agreements post-2020 to refrain from exploiting HRH status. PR analyst Natalie Trice observed that frequent rebranding signals a “lack of clarity about the brand’s identity,” raising concerns over authenticity.

Meanwhile, financial metrics back the strategy: Meghan’s Netflix series With Love, Meghan reportedly generated $10 million in media exposure for featured brands, reaffirming the continuing “Meghan Effect”

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