WHO Launches Global “3 by 35” Health Tax Initiative to Save Millions of Lives and Boost Public Revenue
July 4, 2025
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In a landmark move aimed at reducing the global burden of noncommunicable diseases (NCDs), the World Health Organization (WHO) has launched the ambitious “3 by 35” Initiative, urging countries worldwide to increase real prices on tobacco, alcohol, and sugary beverages by at least 50% by the year 2035. The initiative